Archive For The “Industry Outlook” Category

Opinion: The Death of House Style and the Rise of Whisky Profiles

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Opinion: The Death of House Style and the Rise of Whisky Profiles

I recently published a review of the GlenDronach Peated, and that got me thinking that there’s a major shift happening in the tectonic plate alignment of the whisky world. We’re moving away from distillery house styles to a whole new way of looking, experiencing and thinking about whisky. The second decade of the third millennium…

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The Favorite Distilleries of Secret Facebook Maltheads: A Survey

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The Favorite Distilleries of Secret Facebook Maltheads: A Survey

Facebook is full of secret whisky associations, and the most secretive of those, with only 104 of the most discerning whisky nuts, is the WFFA. While I can’t say any more about the group, since one can’t ask to join it, and as two of the three rules the group has were taken out of Chuck Palahniuk’s…

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Consumer Trust and the Whisky Industry – Truth and Tales on the Isle of Jura

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Consumer Trust and the Whisky Industry – Truth and Tales on the Isle of Jura

“Ginny!” said Mr. Weasley, flabbergasted. “Haven’t I taught you anything? What have I always told you? Never trust anything that can think for itself if you can’t see where it keeps its brain?” ― J.K. Rowling, Harry Potter and the Chamber of Secrets What is the state of trust between whisky producers and consumers? There…

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Transparency, Compass Box and The Right Thing to Do – An Analysis

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Transparency, Compass Box and The Right Thing to Do – An Analysis

The whisky industry is pretty much self regulated by an industry association named The Scotch Whisky Association (SWA). The SWA’s forerunner was formed in October 1912 as the Wine & Spirit Brand Association,  renaming itself the Whisky Association in 1917 and got its current name in 1940, while the SWA was fighting for the right to use cereals during the…

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